a touch that moves.

GWA Junior Agency Award & ADC Junior Award winning Campaign for the new BlackBerry Storm.

For one of Germany's most renowned student hosted by the GWA, the european school of design teamed up with FH Frankfurt and Leo Burnett to create an integrated campaign to attract a younger audience to the new BlackBerry Storm. The first BlackBerry with a touch screen.

Because of the fingerprint being the the connecting link between the user and his BlackBerry Storm we chose it to be our key visual and built the whole campaign around this one-of-a-kind little thing.

Enjoy.

TV Spot The hero of the campaign. Based on a unique style with the fingerprint as the key visual it tells the story of a Storm owner.

Print Supporting the style of the spot the motifs advertise certain applications in Storm's toolbox always saying that all you need is the touch of your finger ("Auf Fingerdruck").

Online Tied closely together, a micro-site and an app offer something new to facebook: After creating your unique virtual fingerprint based on your preferences, it will then on facebook connect you with - to you yet unknown - people, that are just like you. This way you can meet new people without being limited to your established social circles.

Event Blessed with a gracious budget, we want to give some of it to the less fortunate. Because everyone has a social responsability.

At the Alexanderplatz in Berlin a huge screen and a stand is set up, where you can leave your fingerprint on a real BlackBerry Storm and it will appear on the screen at some point forming a huge heart out of one million fingerprints - each finger print sending 1€ to the victims of the Haitian earthquake.

Augmented Reality Simple, low-key postcards laid out at restaurants and clubs, serve as the key to the online augmented reality program. Hold the card in front of your web cam and a hovering BlackBerry Storm will appear.

Credits

Client RIM / BlackBerry

Creation europeanschoolofdesign, Frankfurt

Assisting agency Leo Burnett, Frankfurt

Accounting FH Frankfurt

Production cineteam

Audio FunDeMental

Awards

GWA Junior Agency 2010 Silver

ADC Junior Award 2011 Bronze

MKN Junior Award 2010

Team Dominique Winkel, Stefan Mildner, Christopher Koster, Anne Klakow, Annette Woiczyk, Carine Thielen, Michaela Aulbach

Lecturers Ralph Thamm, Detlef Wildermuth